Righteous enters the convenience market with 7-Eleven distribution across Western Canada
This month Righteous joins the ranks of Ben & Jerrys and Haagen-Dazs with a spot on 7-Eleven store shelves in 475 Western Canada locations.
“It’s pretty cool to think that a place like 7-Eleven, which has been a staple for so many of us since we were kids, is now a great partner of ours” says James Boettcher, Righteous Gelato’s CEO. “Their mandate of 24/7 service gives us the chance to keep spreading the gelato love and bringing happiness into every Canadian household.”
You can now find Dairy Free Raspberry Lime Sorbetto, Dairy Free Dark Chocolate Plant Based Gelato and Dairy Free Mango Pineapple Sorbetto available in 7-Eleven’s frozen section in the iconic 562mL pints. The strategic partnership with distribution company, Transcold, marks Righteous’s first foray into the convenience channel and brings the company’s total store count to over 3,000 locations.