Mission Lock

Our Righteous Mission:

In our constant and unwavering pursuit for greatness, we are committed to enriching people's lives, one tiny spoonful at a time.

The intention of this mission lock is to protect the social and environmental mission of Righteous, regardless of ownership.

April 2020 

In 2013, a small group of socially and environmentally committed people moved into our first facility and made a declaration: as we crafted our artisan gelato, we would always have respect for the earth and all people. As a company, we would source products as locally as possible, utilize renewable and/or recyclable packaging, and the business itself would take on the responsibility for its impact on the community—both positive and negative. This declaration ensured we were building something that would leave the world better than we found it. 

Seven years and a B Corp Certification later, we're still pioneering new sustainability practices and leading the charge on doing good in our hood. And with that B Corp commitment, we have honoured an important part of governance called Mission Lock.

Today I, James Boettcher, and the rest of the Righteous team, put our hands in the middle to ensure that whatever the future holds in terms of partnerships, ownership and shareholder accountability, all decisions must be made around protecting our core purpose of enriching people’s lives, one tiny spoonful at a time. 

While we have no intention of any ownership changes or amendments, it is important to insert this legally into the fabric of our organization. Things move fast, and protecting something so sacred to us is not something to be left for the “one days.” Our commitment to crafting products that are honest, natural, delicious and bring you happiness remains the same. 

We promise that, no matter what, we will uphold the same commitments and high standards that have gained your trust over the past seven years. Our passion for advocacy in areas like climate change, waste reduction, Living Wage, affordable housing, poverty reduction and ending domestic violence will never change. 

James Boettcher
Chief Idea Officer & CEO