Purpose
Righteous is redefining business.
PURPOSE: Our community commitment
It is our commitment that Righteous will donate 1% of our total revenue to organizations that aid in our mission of enriching people’s lives. Specifically, our giving is focused on four pillars: reducing poverty & food insecurity, creating opportunities for kids & youth, ending domestic violence and investing in grassroots organizations that support local communities. Our Giving Gang (aka every team member at Righteous) dedicates over 1,000 volunteer hours each year to these causes, as well as any causes that are close to our people. Because we know that if we all work together, we will leave this world a little better than we found it.
PEOPLE: Our culture commitment
Great Place to Work Certified and voted as one of Canada’s top employers, culture is at the core of everything we do at Righteous. Our #1 priority is our people, meaning that while we do make the #1 gelato in Canada, we know that our people allow us to do that, and not the other way around. We foster an environment that is welcoming to all, where people from every background are respected and valued. And because we’re human, we like to have a lot of fun along the way. Some of our favourite perks working here? Endless gelato, of course, but also our ‘come as you are’ dress code, daily lunch service, a no policy vacation policy, professional development opportunities and a trip to Italy on your 5 year anniversary. Yes, you heard that right, ITALY! Check out the core virtues that guide our everyday decisions.
PLANET: Our environmental commitment
We know that this is bigger than us. That's why we choose to sell our gelato in sustainable packaging, source our ingredients as locally as possible, divert 95% of our waste away from the landfill and reuse water in our facility to heat & cool our own equipment. Our online orders are packed with a fully compostable insulator that keeps your gelato cold, without harming the environment and our suppliers & partners are carefully selected to ensure they meet standards that move us towards our net-zero goal.
Righteous is proud to be a Certified B Corporation. What does that mean? To use business as a force for good.
Through rigorous certification by the nonprofit B Lab, Certified B Corporations are for-profit companies who meet the highest standards of social and environmental performance, accountability, and transparency in the world. By balancing purpose and profit, B Corps use the power of markets to find opportunities to solve social and environmental problems.
Righteous has always operated like a B Corp, long before it was ever certified as one. This helped uncover some of the “why” for going through the arduous process of certification. By becoming certified, it was our way of sharing with the community and encouraging other businesses to adopt similar practices and standards in the work they do. Why? Because doing it together makes a difference.