May 20, 2020 (Calgary, AB)
Canada’s #1 Gelato brand - Righteous Gelato - launched its online store with flat-rate, nationwide shipping. This means gelato fans coast-to-coast will now be able to get their favourite frozen treats and Righteous merchandise delivered right to their doorstep. After months of testing, Righteous has been able to perfect their packaging with a custom dry ice insert and has signed on with a second distribution centre in Eastern Canada.
“We’ve been thinking about ecommerce for a long time and have garnered inspiration from some companies South of the border; we were determined to bring that same kind of accessibility within Canada for our brand. While you can already buy our pints in retailers coast to coast, ecommerce will give fans a wider variety of flavours like our Test Kitchen Exclusives (hello red velvet cake!) and new releases like Dairy Free Chocolate Peanut Butter.” said Custodian of Culture & CEO, James Boettcher.
One of the first frozen dessert brands in Canada to be able to accomplish such a large scale rollout, Righteous is committed to keeping it’s community happy and safe during these times. The $20 flat-rate shipping and six pint minimum means that fans will be well-stocked and able to try different flavours without multiple trips to a grocery store. All deliveries also come with instructions for safe handling of the dry ice.